/* ==========================================================================
   True Potential Sales
   Design system: "The Log" — grounded in the paperwork of a trade business,
   built from the real brand mark (deep teal-blue wordmark, grey connected-dot
   line). Whites and blues for light sections; black and orange for dark ones
   — no beige.

   Color: ink (true near-black), teal (brand, from the logo), teal-bright
          (blue accent), paper (white/near-white canvas), paper-dim (cool
          grey border), amber (orange — a deliberate, sparing accent),
          dot-grey (matches the logo's actual grey connecting line)
   Type:  Nunito (display, restrained) + Inter (body)
          + IBM Plex Mono (timestamps, tags, stamps, labels)
   Signature: the connected-dot line from the real logo, used literally as
   the enquiry → qualification → next action → outcome flow motif, and
   reused through the process timeline.
   ========================================================================== */

:root{
  --ink:#14181B;
  --ink-soft:#1C2429;
  --teal:#1B5568;
  --teal-bright:#2E90B0;
  --teal-100:#D9E9EF;
  --paper:#F7F9FB;
  --paper-dim:#E2E7EA;
  --amber:#F0621A;
  --sand:#4A7A94;
  --dot-grey:#A6ACB0;

  --white:#FFFFFF;
  --text-on-paper:#171B1E;
  --text-muted:#5C6569;
  --text-on-ink:#E4E9EB;
  --text-on-ink-dim:#8B959A;

  --font-display:"Nunito", -apple-system, BlinkMacSystemFont, "Segoe UI", sans-serif;
  --font-body:"Inter", -apple-system, BlinkMacSystemFont, "Segoe UI", sans-serif;
  --font-mono:"IBM Plex Mono", ui-monospace, SFMono-Regular, Menlo, monospace;

  --radius-sm:6px;
  --radius-md:12px;
  --radius-lg:20px;

  --max-width:1180px;
}

/* ---------- reset ---------- */
*, *::before, *::after{ box-sizing:border-box; }
html{ scroll-behavior:smooth; }
@media (prefers-reduced-motion: reduce){
  html{ scroll-behavior:auto; }
  *, *::before, *::after{ animation-duration:0.001ms !important; animation-iteration-count:1 !important; transition-duration:0.001ms !important; }
}
body{
  margin:0;
  font-family:var(--font-body);
  color:var(--text-on-paper);
  background-color:var(--paper);
  background-image:radial-gradient(var(--paper-dim) 1px, transparent 1px);
  background-size:24px 24px;
  line-height:1.55;
  -webkit-font-smoothing:antialiased;
}

/* ---------- scroll reveal ---------- */
.reveal{ opacity:0; transform:translateY(20px); transition:opacity .7s ease, transform .7s ease; }
.reveal.is-visible{ opacity:1; transform:none; }
img{ max-width:100%; display:block; }
a{ color:inherit; text-decoration:none; }
ul, ol{ list-style:none; margin:0; padding:0; }
h1,h2,h3,h4{ font-family:var(--font-display); font-weight:700; letter-spacing:0; line-height:1.03; margin:0 0 .5em; color:var(--ink); text-transform:none; }
p{ margin:0 0 1em; }
blockquote{ margin:0; }
button{ font-family:inherit; }

:focus-visible{ outline:2.5px solid var(--teal-bright); outline-offset:3px; }

.sr-only{
  position:absolute; width:1px; height:1px; padding:0; margin:-1px;
  overflow:hidden; clip:rect(0,0,0,0); white-space:nowrap; border:0;
}
.skip-link{
  position:absolute; left:-999px; top:0; background:var(--ink); color:var(--paper);
  padding:.75em 1.25em; z-index:200; border-radius:0 0 var(--radius-sm) 0;
}
.skip-link:focus{ left:0; }

.wrap{
  max-width:var(--max-width);
  margin-inline:auto;
  padding-inline:24px;
}

/* ---------- type scale ---------- */
h1{ font-size:clamp(2.5rem, 1.6rem + 3.6vw, 4.4rem); letter-spacing:0; }
h2{ font-size:clamp(2.3rem, 1.7rem + 2.4vw, 3.6rem); }
h3{ font-size:clamp(1.3rem, 1.15rem + .6vw, 1.6rem); }
.lede{ font-size:clamp(1.15rem, 1.05rem + .4vw, 1.35rem); color:var(--text-muted); max-width:56ch; }
.lede--light{ color:var(--text-on-ink); }

.eyebrow{
  display:inline-block;
  font-family:var(--font-body);
  font-weight:700;
  font-size:1.05rem;
  letter-spacing:.03em;
  text-transform:uppercase;
  color:var(--teal);
  margin:0 0 .9em;
}
.eyebrow--light{ color:var(--amber); }

/* ---------- buttons & links ---------- */
.btn{
  display:inline-flex;
  align-items:center;
  gap:.5em;
  font-weight:700;
  font-size:1rem;
  padding:.85em 1.5em;
  border-radius:999px;
  border:1.5px solid transparent;
  transition:transform .15s ease, background-color .15s ease, border-color .15s ease, color .15s ease;
}
.btn--primary{
  background:linear-gradient(135deg, var(--teal-bright), var(--teal));
  color:var(--paper);
  box-shadow:0 10px 22px -10px rgba(46,144,176,0.55);
  transition:transform .18s ease, box-shadow .18s ease, filter .18s ease;
}
.btn--primary:hover{
  transform:translateY(-2px);
  box-shadow:0 16px 30px -10px rgba(46,144,176,0.6);
  filter:brightness(1.07);
}

/* header CTA sits on a light background — same gradient-lift language, sized down */
.site-header .btn--primary{
  box-shadow:0 6px 16px -8px rgba(27,85,104,0.5);
}
.site-header .btn--primary:hover{
  transform:translateY(-2px);
  box-shadow:0 12px 22px -8px rgba(27,85,104,0.55);
  filter:brightness(1.07);
}
.btn--ghost{
  border-color:var(--ink);
  color:var(--ink);
}
.btn--ghost:hover{ background:rgba(20,24,27,0.06); }
.btn--ghost-dark{ border-color:var(--text-on-ink-dim); color:var(--paper); }
.btn--ghost-dark:hover{ background:rgba(247,249,251,0.08); border-color:var(--paper); }
.btn--sm{ padding:.6em 1.2em; font-size:.9rem; }
.btn--lg{ padding:1em 2em; font-size:1.05rem; }

.link-arrow{
  display:inline-flex;
  align-items:center;
  gap:.4em;
  font-weight:700;
  color:var(--teal);
  border-bottom:2px solid var(--teal-bright);
  padding-bottom:.1em;
}
.link-arrow::after{ content:"→"; transition:transform .15s ease; }
.link-arrow:hover::after{ transform:translateX(3px); }

/* ---------- header ---------- */
.site-header{
  position:sticky; top:0; z-index:100;
  background:rgba(247,249,251,0.92);
  backdrop-filter:blur(6px);
  border-bottom:1px solid var(--paper-dim);
}
.site-header__inner{
  display:flex; align-items:center; justify-content:space-between;
  padding-block:14px;
  gap:24px;
}
.brand{ display:flex; align-items:center; gap:.6em; flex-shrink:0; }
.brand__logo{ display:block; height:46px; width:auto; object-fit:contain; }
.site-footer__brand{ display:flex; align-items:center; gap:14px; }
.brand__logo--footer{ height:40px; flex-shrink:0; }
.main-nav ul{ display:flex; gap:1.65em; flex-wrap:wrap; }
.main-nav a{
  font-size:.92rem; font-weight:600; color:var(--text-on-paper);
  padding-block:.25em; border-bottom:2px solid transparent;
}
.main-nav a:hover, .main-nav a[aria-current="page"]{ color:var(--teal); border-color:var(--amber); }

.site-header__actions{ display:flex; align-items:center; gap:18px; }
.header-phone{
  display:inline-flex; align-items:center; gap:.4em;
  font-family:var(--font-mono); font-weight:600; font-size:.9rem;
  color:var(--ink); white-space:nowrap;
}
.header-phone svg{ color:var(--teal); flex-shrink:0; }
.header-phone:hover{ color:var(--teal); }
.nav-toggle{
  display:none; flex-direction:column; justify-content:center; gap:5px;
  width:38px; height:38px; background:none; border:1px solid var(--ink);
  border-radius:8px; cursor:pointer;
}
.nav-toggle span{ display:block; height:2px; width:18px; background:var(--ink); margin-inline:auto; }

/* ---------- hero ---------- */
.hero{
  position:relative;
  min-height:88vh;
  display:flex; align-items:center;
  background:
    radial-gradient(ellipse 60% 50% at 88% 12%, rgba(240,98,26,0.38), transparent 60%),
    radial-gradient(ellipse 50% 45% at 8% 92%, rgba(46,144,176,0.22), transparent 60%),
    linear-gradient(155deg, var(--ink) 0%, var(--ink-soft) 60%, var(--teal) 160%);
  color:var(--text-on-ink);
  padding-block:120px;
  overflow:hidden;
}
.hero .wrap{ padding-left:12px; }
.hero__inner{ position:relative; z-index:1; max-width:56rem; }
.hero .eyebrow{ font-size:1.05rem; letter-spacing:.05em; max-width:38ch; }
.hero h1{
  color:var(--paper);
  font-size:clamp(2.9rem, 1.5rem + 6vw, 6.6rem);
  line-height:.96;
}
.hero__sub{ margin-top:1.4em; color:var(--text-on-ink); max-width:46ch; font-size:clamp(1.1rem, 1rem + .4vw, 1.3rem); }
.hero__actions{ display:flex; gap:14px; flex-wrap:wrap; margin-top:2.4em; }
.hero__trust{ margin-top:1.2em; font-size:.85rem; font-style:italic; color:var(--text-on-ink-dim); }

.hero__flourish{
  position:absolute; top:44px; right:32px;
  width:min(30vw, 320px); height:auto;
  max-height:240px;
  z-index:0; opacity:.9;
  pointer-events:none;
}

/* ---------- report section ---------- */
.docket-section__head{ max-width:60ch; margin-bottom:44px; }

/* ---------- signature: the monthly performance dashboard ---------- */
.dashboard__label-row{
  display:flex; align-items:baseline; justify-content:space-between; gap:12px; flex-wrap:wrap;
  margin-bottom:20px;
}
.dashboard__title{ font-family:var(--font-display); font-weight:700; font-size:1.5rem; color:var(--ink); }
.dashboard__tag{ font-family:var(--font-mono); font-size:.72rem; color:var(--text-muted); letter-spacing:.02em; }

.dashboard__grid{ display:grid; grid-template-columns:1fr 1fr; gap:22px; }

.widget{
  position:relative;
  background:var(--white);
  border-radius:var(--radius-md);
  border:1px solid var(--paper-dim); border-top:4px solid var(--teal-bright);
  padding:24px 24px 22px;
  box-shadow:0 16px 32px -20px rgba(20,24,27,0.3);
  animation:report-in .5s cubic-bezier(.2,.7,.3,1) backwards;
  transition:transform .18s ease, box-shadow .18s ease;
}
.widget:hover{ transform:translateY(-3px); box-shadow:0 22px 38px -18px rgba(20,24,27,0.32); }
.dashboard__grid .widget:nth-child(2){ border-top-color:var(--teal); }
.widget--wide{ border-top-color:var(--amber); }
.dashboard__grid .widget:nth-child(1){ animation-delay:.05s; }
.dashboard__grid .widget:nth-child(2){ animation-delay:.15s; }
.dashboard__grid .widget:nth-child(3){ animation-delay:.25s; }
.dashboard__grid .widget:nth-child(4){ animation-delay:.35s; }
@keyframes report-in{ from{ opacity:0; transform:translateY(14px); } to{ opacity:1; transform:none; } }
@media (prefers-reduced-motion: reduce){ .widget{ animation:none; } }

.widget__title{
  font-family:var(--font-mono); font-size:.85rem; font-weight:700; letter-spacing:.04em;
  text-transform:uppercase; color:var(--text-muted); margin-bottom:18px;
}

/* donut: lead source by channel */
.donut-block{ display:flex; flex-direction:column; align-items:center; gap:18px; }
.donut{ animation:donut-in .6s cubic-bezier(.2,.7,.3,1) backwards; animation-delay:.2s; }
@keyframes donut-in{ from{ opacity:0; transform:scale(.85); } to{ opacity:1; transform:none; } }
.donut__num{ font-family:var(--font-display); font-weight:700; font-size:1.85rem; fill:var(--ink); }
.donut__unit{ font-family:var(--font-mono); font-size:.56rem; letter-spacing:.04em; text-transform:uppercase; fill:var(--text-muted); }

.legend{ display:flex; flex-direction:column; gap:9px; width:100%; }
.legend li{ display:flex; align-items:center; gap:.65em; font-size:.88rem; color:var(--text-on-paper); }
.legend b{ margin-left:auto; font-family:var(--font-mono); font-weight:700; color:var(--ink); }
.legend__swatch{ width:11px; height:11px; border-radius:3px; flex-shrink:0; box-shadow:0 1px 2px rgba(20,24,27,0.2); }

@media (prefers-reduced-motion: reduce){ .donut{ animation:none; } }

.widget--wide{ grid-column:1 / -1; }
.widget__title-sub{ text-transform:none; font-weight:400; color:var(--text-muted); margin-left:.5em; letter-spacing:0; }

/* bar chart: why leads were lost */
.bar-chart{ display:flex; flex-direction:column; gap:14px; }
.bar-chart__row{
  display:grid; grid-template-columns:8.5rem 1fr 2.5ch; align-items:center; gap:12px;
}
.bar-chart__label{ font-size:.9rem; font-weight:600; color:var(--ink); }
.bar-chart__track{ height:13px; border-radius:999px; background:var(--paper-dim); overflow:hidden; }
.bar-chart__fill{
  display:block; height:100%; width:0; border-radius:999px;
  box-shadow:inset 0 1px 0 rgba(255,255,255,0.25), 0 1px 3px rgba(20,24,27,0.2);
  animation:bar-grow .7s cubic-bezier(.2,.7,.3,1) forwards;
  animation-delay:.2s;
}
.bar-chart__fill--muted{ background:linear-gradient(90deg, #F0621A, #F58847); }
@keyframes bar-grow{ to{ width:var(--pct); } }
@media (prefers-reduced-motion: reduce){ .bar-chart__fill{ animation:none; width:var(--pct); } }
.bar-chart__value{ font-family:var(--font-mono); font-weight:700; font-size:.86rem; color:var(--text-muted); text-align:right; }

/* cost table: cost per booking by source */
.cost-table{ width:100%; border-collapse:collapse; }
.cost-table th{
  font-family:var(--font-mono); font-size:.68rem; font-weight:600; letter-spacing:.04em;
  text-transform:uppercase; color:var(--text-muted); text-align:right;
  padding-bottom:10px; border-bottom:1.5px solid var(--paper-dim);
}
.cost-table th:first-child{ text-align:left; }
.cost-table td{
  font-size:.9rem; color:var(--text-on-paper); font-weight:500;
  padding-block:11px; text-align:right;
  border-bottom:1px dotted var(--paper-dim);
  transition:background-color .15s ease;
}
.cost-table tr:last-child td{ border-bottom:none; }
.cost-table tr:hover td{ background:var(--teal-100); }
.cost-table tr:hover td:first-child{ border-radius:6px 0 0 6px; }
.cost-table tr:hover td:last-child{ border-radius:0 6px 6px 0; }
.cost-table td:first-child{ text-align:left; font-weight:600; color:var(--ink); }
.cost-table td:nth-child(3), .cost-table td:last-child{ font-family:var(--font-mono); }
.cost-table td:last-child{ font-weight:700; color:var(--teal); }
.cost-table td.cost-table__free{ color:var(--sand); font-weight:600; font-family:var(--font-mono); font-size:.82rem; }

.dashboard__insight{
  margin:26px 0 0; font-family:var(--font-display); font-weight:700;
  font-size:1.1rem; line-height:1.4; color:var(--ink);
}

/* ---------- sections ---------- */
.section{ padding-block:76px; }
.section--tint{ background:var(--paper-dim); }
.section--dim{ background:#E8EEF2; }
.section--dark{ background:var(--ink); color:var(--text-on-ink); }
.section--dark h2, .section--dark h3{ color:var(--paper); }
.section__head{ max-width:64ch; margin-bottom:44px; }
.section__head--narrow{ max-width:58ch; }
.section__cta{ margin-top:40px; }

/* ---------- problem: asymmetric, not a card grid ---------- */
.problem{
  display:grid;
  grid-template-columns:1.2fr 1fr;
  gap:64px;
  align-items:start;
}
.pull-quote{ position:relative; padding-left:6px; margin-top:6px; }
.pull-quote__mark{
  position:absolute; top:-46px; left:-16px;
  font-family:var(--font-display); font-weight:700; font-size:6.5rem; line-height:1;
  color:var(--amber); opacity:.8; pointer-events:none;
}
.pull-quote p{
  font-family:var(--font-display); font-weight:700;
  font-size:clamp(1.35rem, 1.1rem + 1.1vw, 1.85rem);
  color:var(--ink); line-height:1.28; margin:0;
}

/* ---------- distinction ---------- */
.distinction{ max-width:70ch; }
.distinction__statement{
  font-family:var(--font-display);
  font-weight:700;
  font-size:clamp(1.6rem, 1.15rem + 1.7vw, 2.5rem);
  color:var(--paper);
  line-height:1.22;
  margin-bottom:.7em;
}
.muted{ color:var(--text-on-ink-dim); font-weight:600; }
.distinction__body{ color:var(--text-on-ink); font-size:clamp(1.1rem, 1rem + .4vw, 1.25rem); max-width:62ch; margin:0; }

.stat-callout{
  margin-top:32px; padding:24px 28px; border-radius:var(--radius-md);
  background:rgba(247,249,251,0.06); border:1px solid rgba(247,249,251,0.16);
  display:flex; align-items:center; gap:24px; max-width:62ch;
}
.stat-callout__num{
  font-family:var(--font-display); font-weight:700; font-size:2.8rem;
  color:var(--amber); line-height:1; flex-shrink:0;
}
.stat-callout__text{ margin:0; color:var(--text-on-ink); font-size:.95rem; line-height:1.5; }
@media (max-width:560px){
  .stat-callout{ flex-direction:column; align-items:flex-start; gap:12px; }
}

/* ---------- how we work: timeline, not cards ---------- */
.timeline{
  display:grid;
  grid-template-columns:repeat(4, 1fr);
  gap:36px;
  margin-top:52px;
  position:relative;
  align-items:start;
}
.timeline::before{
  content:"";
  position:absolute;
  top:17px; left:calc(12.5%); right:calc(12.5%);
  height:2px;
  background:var(--teal);
  opacity:.35;
  z-index:0;
}
.timeline__step{
  position:relative; z-index:1;
  display:flex; flex-direction:column;
  padding-top:50px;
}
.timeline__dot{
  position:absolute; top:0; left:0;
  width:34px; height:34px; border-radius:50%;
  display:flex; align-items:center; justify-content:center;
  border:2.5px solid var(--teal); background:var(--paper);
  z-index:2;
}
.timeline__dot--last{ background:var(--teal); }
.timeline__num{
  font-family:var(--font-display); font-weight:700; font-size:1rem;
  color:var(--teal); line-height:1;
}
.timeline__dot--last .timeline__num{ color:var(--paper); }
.timeline__step h3{ margin-bottom:.4em; }
.timeline__step p{ margin-top:0; color:var(--text-muted); font-size:.96rem; }

/* ---------- step-teaser: compact process summary for Home (full detail lives on How It Works) ---------- */
.step-teaser{
  display:flex; flex-wrap:wrap; gap:14px; margin-top:36px;
}
.step-teaser li{
  display:flex; align-items:center; gap:10px;
  background:var(--white); border:1px solid var(--paper-dim); border-radius:999px;
  padding:10px 20px 10px 10px; font-weight:700; color:var(--ink); font-size:.98rem;
}
.step-teaser__num{
  display:flex; align-items:center; justify-content:center;
  width:26px; height:26px; border-radius:50%;
  background:var(--teal); color:#fff;
  font-family:var(--font-mono); font-size:.78rem; font-weight:700;
  flex-shrink:0;
}
@media (max-width:640px){
  .step-teaser{ gap:10px; }
  .step-teaser li{ font-size:.9rem; }
}

/* ---------- who we help: tag cluster, not a bordered list ---------- */
.who-help{ display:grid; grid-template-columns:1fr 1fr; gap:56px; align-items:center; }
.industry-grid{ display:grid; grid-template-columns:1fr 1fr; gap:4px 28px; }
.industry-grid li{
  display:flex; align-items:center; gap:13px;
  font-weight:600; font-size:.96rem; color:var(--ink);
  padding-block:13px;
  border-bottom:1px solid var(--paper-dim);
  transition:padding-left .18s ease, color .18s ease;
}
.industry-grid li:hover{ padding-left:6px; color:var(--teal); }
.industry-grid svg{ flex-shrink:0; color:var(--teal); }

/* ---------- why us: docket-style checklist ---------- */
.why-us{ display:flex; flex-direction:column; gap:36px; }
.compare-grid{ display:grid; grid-template-columns:1fr 1fr; gap:24px; }
.compare-col{
  position:relative;
  border-radius:var(--radius-lg); padding:40px 36px 36px;
  border-top:5px solid transparent;
  box-shadow:0 20px 40px -26px rgba(20,24,27,0.3);
  transition:transform .3s cubic-bezier(.34,1.56,.64,1), box-shadow .3s ease, opacity .3s ease, filter .3s ease;
}
.compare-col:hover{
  transform:translateY(-10px) scale(1.025);
  box-shadow:0 34px 56px -22px rgba(20,24,27,0.4);
  z-index:2;
}
.compare-col--without{ background:var(--paper-dim); border-top-color:var(--dot-grey); }
.compare-col--with{ background:var(--teal-100); border-top-color:var(--amber); }
.compare-col--without:hover{ box-shadow:0 34px 56px -22px rgba(92,101,105,0.4); filter:saturate(.85); }
.compare-col--with:hover{ box-shadow:0 34px 60px -14px rgba(46,144,176,0.6); filter:brightness(1.05) saturate(1.1); }
.compare-grid:hover .compare-col:not(:hover){ opacity:.7; transform:scale(.97); }
.compare-col__head{
  font-family:var(--font-mono); font-weight:700; font-size:1rem;
  letter-spacing:.04em; text-transform:uppercase; margin:0 0 28px;
  display:flex; align-items:center; gap:18px;
}
.compare-col--without .compare-col__head{ color:var(--text-muted); }
.compare-col--with .compare-col__head{ color:var(--teal); }
.compare-col__logo{ height:68px; width:auto; object-fit:contain; }
.compare-col--without .compare-col__logo{ filter:grayscale(1) opacity(.55); }
.compare-col ul{ list-style:none; margin:0; padding:0; display:flex; flex-direction:column; gap:16px; }
.compare-col li{
  display:flex; align-items:center; gap:14px;
  font-weight:600; color:var(--ink); font-size:1.05rem;
}
.compare-col li::before{
  display:inline-flex; align-items:center; justify-content:center;
  width:26px; height:26px; border-radius:50%;
  font-size:.75rem; font-weight:700; flex-shrink:0;
}
.compare-col--without li::before{ content:"\2715"; background:rgba(92,101,105,0.14); color:var(--text-muted); }
.compare-col--with li::before{ content:"\2713"; background:var(--teal); color:#fff; }

/* ---------- results / proof ---------- */
.results__panel{ position:relative; overflow:hidden; }
.sample-stamp{
  position:absolute; top:22px; right:-56px;
  transform:rotate(9deg);
  font-family:var(--font-mono); font-weight:700; font-size:.72rem;
  letter-spacing:.08em; text-transform:uppercase;
  color:var(--amber); border:2px solid var(--amber); border-radius:6px;
  padding:.4em 3.2em; opacity:.85;
  pointer-events:none;
}
.placeholder-tag{
  display:inline-block;
  font-family:var(--font-mono);
  font-size:.65rem;
  font-weight:600;
  letter-spacing:.04em;
  text-transform:uppercase;
  color:var(--amber);
  border:1px solid var(--amber);
  border-radius:999px;
  padding:.2em .6em;
  margin-left:.6em;
  vertical-align:middle;
}

.proof-stats{
  display:grid; grid-template-columns:repeat(3,1fr); gap:24px;
  margin-bottom:36px;
}
.proof-stats__item{
  background:var(--white); border-radius:var(--radius-md);
  padding:24px 20px; text-align:left;
  border:1px solid var(--paper-dim);
  transition:transform .18s ease, box-shadow .18s ease;
}
.proof-stats__item:hover{
  transform:translateY(-3px);
  box-shadow:0 14px 24px -12px rgba(20,24,27,0.28);
}
.proof-stats__num{
  display:block; font-family:var(--font-display); font-weight:700;
  font-size:2.3rem; color:var(--teal); line-height:1;
  margin-bottom:.3em;
}
.proof-stats__label{ font-size:.96rem; color:var(--text-muted); font-family:var(--font-mono); }

.testimonial{
  background:var(--white); border-radius:var(--radius-md);
  padding:30px; border:1px dashed var(--amber);
  max-width:68ch;
}
.testimonial p{ font-family:var(--font-display); font-weight:600; font-size:1.1rem; color:var(--ink); }
.testimonial footer{ font-size:.88rem; color:var(--text-muted); font-weight:600; font-family:var(--font-mono); }

.review-marquee{
  overflow:hidden; margin-bottom:22px;
  -webkit-mask-image:linear-gradient(90deg, transparent, #000 6%, #000 94%, transparent);
  mask-image:linear-gradient(90deg, transparent, #000 6%, #000 94%, transparent);
}
.review-track{
  display:flex; gap:20px; width:max-content;
  animation:review-scroll 46s linear infinite;
}
.review-marquee:hover .review-track{ animation-play-state:paused; }
@keyframes review-scroll{
  from{ transform:translateX(0); }
  to{ transform:translateX(-50%); }
}
@media (prefers-reduced-motion: reduce){
  .review-track{ animation:none; }
}
.review-card{
  background:var(--white); border-radius:var(--radius-md);
  padding:26px; border:1px solid var(--paper-dim); border-top:5px solid var(--teal);
  margin:0; flex:0 0 340px;
  transition:transform .18s ease, box-shadow .18s ease;
}
.review-track .review-card:nth-child(4n+2){ border-top-color:var(--teal-bright); }
.review-track .review-card:nth-child(4n+3){ border-top-color:var(--amber); }
.review-track .review-card:nth-child(4n+4){ border-top-color:var(--sand); }
.review-card:hover{
  transform:translateY(-3px);
  box-shadow:0 14px 24px -12px rgba(20,24,27,0.28);
}
.review-card p{
  font-family:var(--font-display); font-weight:600; font-size:1.05rem;
  color:var(--ink); margin:0 0 .8em;
}
.review-card footer{
  font-size:.86rem; color:var(--text-muted); font-weight:600; font-family:var(--font-mono);
  display:flex; align-items:center; flex-wrap:wrap; gap:.6em;
}
.source-tag{
  display:inline-block;
  font-family:var(--font-mono); font-size:.65rem; font-weight:600;
  letter-spacing:.04em; text-transform:uppercase;
  color:var(--teal); border:1px solid var(--teal-100); background:var(--teal-100);
  border-radius:999px; padding:.2em .6em;
}

@media (max-width:640px){
  .review-grid{ grid-template-columns:1fr; }
}

.results__note{ font-size:.88rem; color:var(--text-muted); max-width:60ch; margin-top:20px; }

/* ---------- about teaser ---------- */
.about-teaser__inner{
  display:flex; align-items:flex-start; gap:36px;
  max-width:78ch;
}
.about-badge{
  flex-shrink:0; color:var(--teal); transform:rotate(-8deg);
  margin-top:6px;
}
.about-badge__line1, .about-badge__line2{
  font-family:var(--font-mono); font-weight:700; font-size:9.5px; letter-spacing:.05em;
  fill:var(--teal);
}
.about-badge__line2{ font-family:var(--font-display); font-weight:700; font-size:15px; }

/* photo variant — used on the Home page teaser only, about.html's plain version is untouched */
.about-teaser__inner--photo{
  align-items:center; gap:64px; max-width:1040px; margin-inline:auto;
}
.about-teaser__photo{ position:relative; flex-shrink:0; width:400px; }
.about-teaser__photo img{
  width:100%; height:auto; border-radius:var(--radius-lg);
  box-shadow:0 28px 56px -26px rgba(20,24,27,0.4); display:block;
}
.about-teaser__photo .about-badge{
  position:absolute; right:-20px; bottom:-20px; margin-top:0;
  background:var(--paper); border-radius:50%;
  box-shadow:0 10px 22px -10px rgba(20,24,27,0.4);
  padding:5px;
}
.about-teaser__photo .about-badge svg{ width:104px; height:104px; }
.about-teaser__content{ max-width:44ch; }
@media (max-width:960px){
  .about-teaser__photo{ width:100%; max-width:340px; margin-inline:auto; }
}

/* ---------- final cta ---------- */
.final-cta__inner{ text-align:center; max-width:60ch; margin-inline:auto; }
.final-cta h2{ color:var(--paper); }
.final-cta .btn{ margin-top:1.6em; }

/* ---------- footer ---------- */
.site-footer{ background:var(--ink); color:var(--text-on-ink); padding-top:56px; }
.site-footer__inner{
  display:grid; grid-template-columns:1.3fr 1fr 1fr; gap:40px;
  padding-bottom:40px; border-bottom:1px solid rgba(247,249,251,0.14);
}
.site-footer__brand p{ margin:0; }
.site-footer__brand span{ display:block; font-weight:400; font-family:var(--font-body); color:var(--text-on-ink-dim); font-size:.85rem; margin-top:.5em; }
.site-footer__nav{ display:flex; flex-direction:column; gap:10px; }
.site-footer__nav a{ font-size:.9rem; color:var(--text-on-ink); }
.site-footer__nav a:hover{ color:var(--paper); }
.site-footer__contact p{ margin:0 0 .6em; font-size:.88rem; color:var(--text-on-ink); font-family:var(--font-mono); }
.site-footer__contact .placeholder-tag{ margin-left:0; }
.site-footer__bottom{
  padding-block:20px; font-size:.8rem; color:var(--text-on-ink-dim); font-family:var(--font-mono);
  display:flex; align-items:center; justify-content:space-between; flex-wrap:wrap; gap:12px;
}
.site-footer__legal{ display:flex; align-items:center; gap:16px; }
.site-footer__legal a{ color:var(--text-on-ink-dim); }
.site-footer__legal a:hover{ color:var(--paper); }

.social-links{ display:flex; align-items:center; gap:12px; margin-top:16px; }
.social-links a{
  display:flex; align-items:center; justify-content:center;
  width:34px; height:34px; border-radius:50%;
  border:1px solid rgba(247,249,251,0.25); color:var(--text-on-ink);
  transition:background-color .15s ease, border-color .15s ease, color .15s ease;
}
.social-links a:hover{ background:var(--teal-bright); border-color:var(--teal-bright); color:#fff; }
.social-links svg{ width:16px; height:16px; }

/* ---------- legal pages ---------- */
.legal-content{ max-width:74ch; padding-block:20px 80px; }
.legal-content h2{
  font-size:1.35rem; margin:2em 0 .6em;
}
.legal-content h2:first-child{ margin-top:0; }
.legal-content p{ color:var(--text-muted); font-size:1rem; margin:0 0 1.1em; }
.legal-content ul{
  list-style:none; margin:0 0 1.1em; padding:0; display:flex; flex-direction:column; gap:8px;
}
.legal-content li{
  color:var(--text-muted); font-size:1rem; padding-left:1.3em; position:relative;
}
.legal-content li::before{ content:"–"; position:absolute; left:0; color:var(--teal); }
.legal-content a{ color:var(--teal); border-bottom:1px solid var(--teal-bright); }
.legal-content a:hover{ color:var(--teal-bright); }
.legal-content__updated{
  font-family:var(--font-mono); font-size:.82rem; color:var(--text-muted);
  margin-top:2.5em; padding-top:1.5em; border-top:1px solid var(--paper-dim);
}

/* ---------- contact page ---------- */
.page-intro__title{ max-width:26ch; }

/* ---------- secondary-page header banner ---------- */
.page-header{ padding-block:72px 12px; }
.page-header__inner{ max-width:70ch; }
.page-header h1{ max-width:36ch; }
.page-header .lede{ margin-top:1em; }

/* ---------- FAQ ---------- */
.faq{ display:flex; flex-direction:column; gap:30px; max-width:74ch; }
.faq__item h3{ font-family:var(--font-display); font-weight:700; font-size:1.15rem; margin:0 0 .4em; color:var(--ink); }
.faq__item p{ color:var(--text-muted); margin:0; font-size:1rem; }

/* ---------- fit / not-a-fit callout ---------- */
.fit-check{
  display:grid; grid-template-columns:1fr 1fr; gap:24px;
  margin-top:40px;
}
.fit-check__col{
  border-radius:var(--radius-md); padding:26px 28px; border:1px solid var(--paper-dim); background:var(--white);
}
.fit-check__col--not{ background:var(--paper); }
.fit-check__col h3{ font-family:var(--font-display); font-weight:700; font-size:1.05rem; margin:0 0 14px; color:var(--ink); }
.fit-check__col ul{ list-style:none; margin:0; padding:0; display:flex; flex-direction:column; gap:10px; }
.fit-check__col li{ font-size:.96rem; color:var(--text-muted); font-weight:600; padding-left:1.4em; position:relative; }
.fit-check__col--is li::before{ content:"\2713"; position:absolute; left:0; color:var(--teal); font-weight:700; }
.fit-check__col--not li::before{ content:"\2013"; position:absolute; left:0; color:var(--dot-grey); font-weight:700; }

@media (max-width:640px){
  .fit-check{ grid-template-columns:1fr; }
}

/* ---------- service tiers ---------- */
.tier-grid{ display:grid; grid-template-columns:repeat(3,1fr); gap:24px; margin-top:44px; }
.tier-card{
  background:var(--white); border-radius:var(--radius-md); border:1px solid var(--paper-dim);
  padding:30px 26px; transition:transform .18s ease, box-shadow .18s ease;
}
.tier-card:hover{ transform:translateY(-3px); box-shadow:0 14px 24px -12px rgba(20,24,27,0.28); }
.tier-card__num{
  display:block; font-family:var(--font-mono); font-weight:700; font-size:.78rem;
  letter-spacing:.08em; color:var(--teal-bright); margin-bottom:14px;
}
.tier-card h3{ margin-bottom:.5em; }
.tier-card p{ color:var(--text-muted); font-size:.96rem; margin:0; }

.addon-block{ margin-top:48px; padding-top:40px; border-top:1px solid var(--paper-dim); }
.addon-list{ display:flex; flex-wrap:wrap; gap:12px 28px; margin:18px 0 16px; }
.addon-list li{ font-weight:600; font-size:.96rem; color:var(--ink); padding-left:1.3em; position:relative; }
.addon-list li::before{ content:"+"; position:absolute; left:0; color:var(--teal); font-weight:700; }
.addon-note{ font-size:.9rem; color:var(--text-muted); max-width:66ch; margin:0; }

.contact-hero{ padding-block:76px; }
.contact-hero__grid{ display:grid; grid-template-columns:1fr 1.05fr; gap:64px; align-items:start; }
.contact-hero__copy .lede{ margin-top:1em; }

.contact-photo{ margin:32px 0 0; max-width:440px; }
.contact-photo img{
  width:100%; height:auto; border-radius:var(--radius-lg);
  box-shadow:0 24px 48px -28px rgba(20,24,27,0.35);
}
.contact-photo figcaption{
  margin-top:12px; font-family:var(--font-mono); font-size:.86rem;
  color:var(--text-muted); font-style:italic;
}

.about-teaser__inner--wide{ max-width:900px; }
.about-founders__media{ display:flex; flex-direction:column; gap:24px; flex-shrink:0; }
.about-founders__media .contact-photo{ margin:0; max-width:380px; }

.founder-grid{ display:flex; gap:24px; flex-wrap:wrap; max-width:380px; }
.founder-card{ display:flex; align-items:center; gap:12px; }
.founder-card img{
  width:64px; height:64px; border-radius:50%; object-fit:cover;
  box-shadow:0 12px 24px -16px rgba(20,24,27,0.35);
}
.founder-card__name{ font-weight:700; margin:0; color:var(--ink); font-size:.94rem; }
.founder-card__role{ margin:0; font-size:.8rem; color:var(--text-muted); font-family:var(--font-mono); }

/* wide-photo: full-bleed-within-wrap section image, used on How It Works / Who We Help */
.wide-photo{ margin:0 0 8px; }
.wide-photo img{
  width:100%; height:auto; display:block; border-radius:var(--radius-lg);
  box-shadow:0 24px 48px -28px rgba(20,24,27,0.35);
}
.wide-photo figcaption{
  margin-top:12px; font-family:var(--font-mono); font-size:.86rem;
  color:var(--text-muted); font-style:italic;
}

.contact-hero__phone{
  margin-top:24px; font-size:1rem; color:var(--text-muted);
}
.contact-hero__phone a{ font-weight:700; color:var(--teal); }
.contact-hero__phone a:hover{ color:var(--teal-bright); }

/* booking card: wraps the live HubSpot meetings embed */
.booking-preview{
  border:1px solid var(--paper-dim);
  border-top:4px solid var(--teal-bright);
  border-radius:var(--radius-lg);
  background:var(--white);
  padding:28px 26px 26px;
  box-shadow:0 24px 48px -28px rgba(20,24,27,0.35);
}
.booking-preview__head{
  display:flex; align-items:flex-start; justify-content:space-between; gap:12px;
  padding-bottom:20px; margin-bottom:20px; border-bottom:1px solid var(--paper-dim);
}
.booking-preview__title{ font-family:var(--font-display); font-weight:700; font-size:1.25rem; color:var(--ink); margin:0; }
.booking-preview__sub{ font-size:.86rem; color:var(--text-muted); margin:.2em 0 0; }

.stamp-badge{
  display:inline-block; font-family:var(--font-mono); font-weight:700; font-size:.7rem;
  letter-spacing:.04em; color:var(--amber); border:1.5px solid var(--amber); border-radius:5px;
  padding:.35em .7em; white-space:nowrap;
}

.meetings-iframe-container{ min-height:480px; }

.contact-alt{ padding-block:64px; }
.contact-alt__inner{ display:grid; grid-template-columns:1fr 1.3fr; gap:56px; align-items:center; }
.contact-alt__copy .lede{ margin-top:1em; max-width:40ch; }
.contact-alt .widget{ margin:0; }
.hs-form-frame{ margin-top:4px; }

/* ==========================================================================
   Responsive
   ========================================================================== */
@media (max-width: 960px){
  .main-nav{
    position:fixed; inset:64px 0 0 0; background:var(--paper);
    padding:32px 24px; transform:translateY(-8px); opacity:0; pointer-events:none;
    transition:opacity .2s ease, transform .2s ease;
  }
  .main-nav.is-open{ opacity:1; transform:translateY(0); pointer-events:auto; }
  .main-nav ul{ flex-direction:column; gap:0; }
  .main-nav a{ display:block; padding:16px 0; font-size:1.1rem; border-bottom:1px solid var(--paper-dim); }
  .nav-toggle{ display:flex; }
  .site-header__actions .btn--sm{ display:none; }
  .header-phone{ display:none; }

  .hero{ min-height:auto; padding-block:88px; }
  .hero__flourish{ width:min(45vw, 220px); max-height:170px; top:20px; right:16px; opacity:.6; }
  .dashboard__grid{ grid-template-columns:1fr; gap:18px; }
  .problem{ grid-template-columns:1fr; gap:36px; }
  .who-help{ grid-template-columns:1fr; }
  .compare-grid{ grid-template-columns:1fr; }
  .about-teaser__inner{ flex-direction:column; gap:20px; }
  .contact-hero__grid{ grid-template-columns:1fr; gap:40px; }
  .contact-alt__inner{ grid-template-columns:1fr; gap:32px; }
  .contact-photo{ max-width:100%; }
  .timeline{ grid-template-columns:1fr; gap:30px; }
  .timeline::before{ display:none; }
  .proof-stats{ grid-template-columns:1fr; }
  .tier-grid{ grid-template-columns:1fr; }
  .site-footer__inner{ grid-template-columns:1fr; gap:28px; }
  .sample-stamp{ position:static; display:inline-block; transform:none; margin-bottom:20px; }
}

@media (max-width: 560px){
  .wrap{ padding-inline:18px; }
  .section{ padding-block:56px; }
  .widget{ padding:20px 18px 18px; }
  .industry-grid{ grid-template-columns:1fr; }
  .pull-quote__mark{ font-size:5rem; top:-36px; left:-10px; }
}