About True Potential Sales

Founded by people who've run businesses, not consultants who've studied them

True Potential Sales was founded in 2017 by Jenny White and Chris Hull, after seeing good service businesses lose opportunities in the gap between marketing and delivery — not from a lack of leads, but from leads that weren't answered quickly, qualified properly, or followed through to an outcome.

Jenny and Chris from True Potential Sales
Jenny & Chris — grab a coffee, we'll be doing the same.
Jenny White, Co-Founder of True Potential Sales

Jenny White

Co-Founder

Chris Hull, Co-Founder of True Potential Sales

Chris Hull

Co-Founder

Who's actually behind it

Hands-on business owners first

Jenny brings 15 years in sales, and has run inbound sales operations herself — not studied them from the outside. Chris brings 20 years in sales and customer care, including 10 years as Head of Sales Operations for the UK's largest independent financial services firm. Between them, that's real, practical experience in exactly the problem True Potential Sales solves: enquiries that don't get followed through properly.

We're hands-on business owners first, and that's still how we work with clients today — no scripts handed down from a call-centre playbook, no generic process bolted onto every client the same way.

Why we started

Good businesses were losing work they'd already paid to generate.

Not from a lack of leads — from leads that went to voicemail, got one reply and then nothing, or never had the bigger job behind a small callout properly asked about. That gap between marketing and delivery is where True Potential Sales lives: we build and manage the process that turns the enquiries you're already getting into booked work.

Where we work

A human team who've mastered AI and tech

A real team, based in Australia and New Zealand, using AI and the right technology to work faster — not replacing the people doing the work. Every call, quote and follow-up is handled by someone who understands your business, not a script or an automated flow.

See what clients say about working with us

Let's talk about what's happening to your enquiries right now.

No scripts, no generic call-answering package — just a conversation about how your leads come in, and where they're falling through.

Get a free enquiry process review